The Podcasting for Business
Q and A Show
If you’ve got podcast questions, we’ve got podcast answers.
Podcasting in support of a business is different than podcasting as a passion project, or even as a business in and of itself, and business owners need to think about an understand podcasts in the contexts of their businesses if they are going to be successful.
So if you are podcasting, or thinking about podcasting as a marketing or business development channel for your business, subscribe on your favorite podcast player, or follow on social media for three podcast questions and three podcast answers, every week.
Got a Podcast Question? We might have an asnwer! Email hello (at) onestonecreative (dot) net with your question and we may ue it on a future episode!
The Podcasting for Business Q and A Show is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency that offers ongoing production, DFY Podcast Sprints and podcast network development.
She is the author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
Where Do You Find Guests for Your Podcast?
For most podcasters, guest sourcing is the hardest part of the workflow. It doesn't have to be. Listen Now: For some people, finding guests for their podcast is absolutely hands-down the easiest part of their workflow. Most podcasters are not like this. Sometimes,...
Should Your Micro Podcast Be Video or Audio?
Video or audio for your micro podcast? Different formats, completely different outcomes. Listen Now: So you can do a micro podcast in either audio or in video, but they've got very different purposes and are going to produce very different outcomes for your business....
What Is Micro Podcasting and Why Does It Work So Well?
Micro podcasting is the authority-building shortcut nobody talks about. One key idea, 1-3 minutes, released at least twice a week. No guests, no 30-minute commitments, but structured content that answers real questions and feeds every platform you're trying to...
Are You Doing Podcast SEO Backwards?
Your podcast should be creating content that makes your business discoverable, not the other way around. Listen Now: Podcast SEO comes in two very exciting flavors. SEO to help people find your podcast, and using your podcast to help your main business SEO. One of...
Should Each Podcast Episode Have Its Own Website Page?
Someone downloads, listens while doing dishes, then moves on with their day. They need a destination you actually control - not a Spotify show notes section. Listen Now: So should each podcast episode be on its own page of your website? I would say only if you want...
Are AI-Generated Podcast Clips Worth the Time and Effort?
That AI-generated 60-second snippet from your latest interview? It's not going to drive listens or grow your audience. Listen Now: So pretty much every podcast-related software company out there has a feature where they can really quickly, easily, and automatically...
How Do You Build a Network When You Don’t Know Anyone Yet?
Everyone says business is all about who you know, but what happens when you're starting fresh and your network is empty? A podcast opens doors that cold emails never will. Listen Now: Everybody says that it's all about who you know, but what do you do if you don't...
Is Your Podcast Opening Doors You’re Not Walking Through?
You researched them. You interviewed them. You edited and released their episode. Then you never spoke to them again. Listen Now: Do you want to take a wild guess as to what happens with most podcast guests after they've been interviewed on a podcast, maybe even when...
What Kind of Show Notes Should You Have?
For a shocking number of business podcasts, show notes are just an afterthought, and that can be leaving a lot of value on the table. Listen Now: There are a lot of different options you have for the show notes for your podcast. You can go really,...
Can You Use Different Episode Types in One Podcast?
Mixing different episode types in your podcast can really expand the benefits you get from your show and elevate how it feels, or it can just confuse everybody who's listening. Listen Now: So if you have different goals for your podcast and different things that you...