6th Annual

State of Business Podcasting Report

Become a Sponsor

We’d Love to Have You!

Thank you so much for your interest in sponsoring this year’s State of Business Podcasting Report!

Through the Community Sponsorship Program, information about the report is going to be shared with over 45,000 people – and we’d love to share information about your brand right along with it!

On this page you’ll find more details about the report, our methodology, the sponsorship levels and our promotional strategies.

You’re also warmly invited to book a call with Megan Dougherty to discuss any questions you have, or what might make sponsoring the report an excellent experience for you and your brand

Report History and Methodology

The first State of Business Podcasting Report was created and released in 2020, to solve a recurring problem.

As a business podcast producer, Megan Dougherty, the co-founder of One Stone Creative, was often being asked questions like “what is the best day to release my show?” “Should I have my picture on my cover art?” and “What type of outro will be best for my podcast?”

And while Megan and the team had good educated guesses, and a solid grasp on total-podcast-industry best practices, they didn’t have data specifically for business podcasts.

So they decided to find out.

Each year since then, every fall the One Stone Creative team has pulled a list of the top 100 business podcasts and manually evaluated each of them on dozens of criteria, from length, to sponsorship placement and type, from branding choices to episode format and much, much more.

The report has been shared by industry leaders like Podnews and the Compliance Podcast network, and is regularly referenced by experts, business oners and publications to inform their business-podcasting decisions.

Sponsorship Levels

Gold – Title Sponsor

$5000 – 1 Available

As the sole Title Sponsor, your brand will be recognized as the partner who made this year’s research freely available to the business podcasting community.

Benefits:

Logo on report cover & landing page, acknowledged as Title Sponsor.
Acknowledgment line on each page: “This Year’s Report Was Brought to You by [You]”
Recognition during the live release at the Podcasting for Business Conference (verbal thanks + logo on title page of presentation)
Recognition as the exclusive Title Sponsor in all email and social media mentions of the 2025 report
Write the forward to the report which will be included with all downloads.
Logo at the top of sponsor page of the report, immediately after forward.
Recognition as the exclusive Title Sponsor in all email and social media mentions by One Stone Creative of the 2025 report

Brand Placement Demonstrations

Here are some examples of what the brand placement will look like within the report. While the exact layout and placement might change as this year’s report is developed, the brand prominance will not.

Report Title Page

Report Forward

Standard Data Page

Silver – Section Sponsor

$2000 – 3 Available

Silver Sponsors are matched to one section of the report that aligns with their niche, making their placement highly relevant and actionable. The sections: Notes and Websites, Social Media and Branding are available on a first come, first served basis.

Benefits:

Logo featured on each page of the section.
Short blurb or exclusive offer (2–3 sentences + link) directly to readers in that section.
Logo and link on report landing page.
Logo on sponsor page of the report, immediately after the forward.
Link and offer included in section-specific email sequence after report download.
Mention with tag in LinkedIn post specifically about your section.

Brand Placement Demonstrations

Section Page

Section Data Page

Bronze – Supporting Sponsor

$200 – Unlimited

As a supporting sponsor, you will be celebrated as part of the team of companies and organizations who stood behind this year’s research.

Benefits:

Link and logo featured on the report landing page.
Logo on sponsor page of the report, immediately after forward.
Link included in “Thank you” email in post-download sequence.
Mention with tag in group thank you Linked In post after report release.

How We Promote

The State of Business Podcasting Report is One Stone Creative’s largest promotional event of the year – here is some of what we have planned to get eyes on your brand (and the beautiful data, of course!)

Community Sponsors. State of Business Podcasting Report Promotional Partners will each be sending an email with a link to download the report for free. So far the expected reach of the report by email is 47,000.
Podcasting for Business Conference Debut. The data is going to be offically released during a live keynote presentation atat the 4h annual Podcasting for Business Conference. This live webinar will include an overview of all the data, analysis and comparison to last year, and include a Q and A. The recording will be available for all conference attendees.
Public Webinar. A second live webinar to review the data and analysis will be held the week following the conference and be freely available to all comers, with the recording available for those who cannot attend live.
Direct Promotions. The report will be personally delivered to over 2000 members of the Podcasting for Business Community which includes Newsletter Subscribers, readers of the Podcasting for Business Book and a LinkedIn Newsletter.

Sound Good?

Then you can either purchase yoursponsorship using the form below, or book a call if you would like to discuss sponsorship in more detail.

Terms And Conditions of Sponsorship

Sponsorship Recognition

One Stone Creative inc. remains the sole producer and publisher of the State of Business Podcasting Report.
Sponsors will be credited in the manner outlined on this page, but sponsorship does not imply authorship, ownership, or editorial control of the report.

Deliverables

Sponsor benefits (logos, mentions, placements, etc.) will be delivered as described in the chosen sponsorship package. While slight changes to formatting may occur in the final report, the brand prominance will be unaffected.
Sponsors are responsible for providing logos, brand assets, and any copy required for inclusion by the deadlines stated below.

Payment

Sponsorship fees are due immediately, and packages are available on a first-come-first served basis. A sponsorship is not considered purchased until payment has been made.
Sponsorships are non-refundable once payment is recieved.

Deadlines and Assets

Logos, copy, and any other sponsor materials must be submitted no later than November 1st, 2025.
If materials are not received on time, One Stone Creative reserves the right to proceed without them.

Editorial Independence

All research, analysis, and conclusions in the report are produced solely by One Stone Creative.
Sponsors do not influence or approve the findings, data, or commentary of the report.

Promotion and Usage

Sponsors are encouraged promote their involvement with the report (e.g., “Proud Community Sponsor of the 6th Annual State of Business Podcasting Report”) in marketing materials.
Use of the full report content, graphics, or data beyond what is publicly released requires written permission from One Stone Creative.

Liability and Limitations

One Stone Creative will make all reasonable efforts to deliver the report and sponsor benefits as described, but is not liable for unforeseen delays, distribution interruptions, or third-party platform issues.
No guarantee is made regarding the number of views, downloads, leads, sales, or other results from sponsorship. All outcomes will vary depending on market conditions and audience engagement.

Governing Law

These terms are governed by the laws of Quebec, Canada.