The Business Podcast Blueprint Show

The Business Podcast Blueprint is a show about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.

You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.

This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.

Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach.

Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

Please enjoy our shownotes and more!

The Power of Strategy with Stephanie Feger

The Power of Strategy with Stephanie Feger

This week’s guest Stephanie Feger uses a capsule podcast strategy, and it’s working like a charm! Stephanie’s approach of hyper-specific and thoroughly planned out episodes and seasons to teach and engage current and future clients is exactly the kind of use case we...

Should You Get a Sponsor for Your Company Podcast?

Should You Get a Sponsor for Your Company Podcast?

There comes a time in many podcaster’s lives when they look at their show and their audience and their expense line items and think: I should get a sponsor.  Running ads and having sponsors for your show can be a good move - but it isn’t in every case, especially for...

Will AI Replace Writers? with Karl Sona

Will AI Replace Writers? with Karl Sona

Imagine the possibilities if we could produce podcasts on demand with AI. There’s no doubt that human creativity will always play an important role when it comes to crafting engaging content, but new tools are helping podcasters overcome one major bottleneck: show...

Getting Good Sound for Your Podcast

Getting Good Sound for Your Podcast

You have heard, I am sure, that content is king. And of course it’s important to have good content that provides value to your listeners and your business. But it’s also important to have good sounding audio. Podcasting has been around for nearly two decades now, and...

How to Pitch Yourself as a Guest

How to Pitch Yourself as a Guest

Growing your audience and your professional network is always a hot topic in the business podcast community. A great way to do this is by being a guest on other people’s podcasts. But how do you pitch yourself to a host of a complementary podcast? Today’s guest, Angie...

Bringing Order to Chaos in Your Podcast Processes

Bringing Order to Chaos in Your Podcast Processes

A podcast has a lot of moving parts - from wrangling guests and getting all of the information you need from them, to editing the episode and promoting it far and wide. Keeping track of all of those moving parts can be a challenge at the best of times. Process...

Solving Problems for Podcasters

Solving Problems for Podcasters

For some people, like today’s guest Alex Sanfilippo, finding a recurring problem in business means fixing the problem permanently. In Alex’s case that meant building a software empire from the ground up. He is the host of the Podcasting Made Simple podcast and founder...

An Exhaustive List of Different Podcast Episode Formats – and When To Use Them

An Exhaustive List of Different Podcast Episode Formats – and When To Use Them

There are a couple of important considerations for a company podcaster to keep in mind when selecting a format: The time it takes to capture the raw audio, the investment that needs to be made in post production and most important of all – the ultimate business goal of the podcast, and how well the format helps you meet it. Today, I’m going to talk about Interviews, Solo episodes, Co-hosted conversations, Panel Discussions, Demonstrative Shows, Documentary style, clip shows and lives. There are other formats of course, like narrative, fiction, news and more – but these are the ones most likely to find a place in podcasts that exist AS businesses, or are passion projects. We’re always balancing the desire to create with the needs of a business, and while quality is always critical – efficiency matters too!

Branding that Feels Great with Sabrina Chevannes

What makes a podcast truly stand out? Many people believe that being as close to your authentic self as possible, without feeling phony, is the way to grow your business. Today’s guest has extensive experience in creative branding and marketing and is here to offer...

Metrics that Matter for Company Podcasts

Metrics that Matter for Company Podcasts

If you ever wonder how to evaluate your success at podcasting for your business - this episode will help. Learn how to choose metrics that give you real, actionable information about the performance of your show. What makes a podcast successful isn’t how big or...