How to Design a Profitable Podcast

Without Wasting Any Time or Money

90 Minutes to a Podcast Strategy That Delivers

Tuesday July 28th at Noon ET

The most successful business podcasts aren’t built around sponsors or top 10 lists. When you’re a business owner, a profitable podcast is one that supports, improves and streamlines your business.

This is only possible when they’re built around a clear business objective.

Over 90 minutes we’ll identify the specific business objective your show should support, choose the right strategy for your budget and bandwidth, and build a launch-ready plan you can begin implementing immediately.

This is the inaugural session of How to Design a Profitable Podcast and we’re offering it free of charge. Future sessions will be a paid program, so if you’ve been thinking about launching a podcast for your business, this is an excellent opportunity.

We’ll help you identify the podcast strategy that is the best fit for your business. Some of the options include:

Relationship Building: Connect with the referral partners and clients you need to grow.

Thought Leadership: Position yourself as a trusted authority and creator of ideas.

Audience Engagement: Nurture people towards knowing, liking and trusting you.

Conversion: Grow your list, community or low-ticket sales.

Content: Fill your social media flywheel or build out larger projects.

Different businesses will benefit from different strategies at different times, and making the right choice based on your current needs, available time and budget can make the difference between a long-term, revenue-driving business asset and a rather expensive side-quest.

This is a working session, not a webinar – you’ll be making real decisions as we go, so you have a straegy you can start to work with immediately.

Who Should Come:

This workshop is designed for business owners ready to start a podcast with a specific business purpose like network building, throught leadership and visibility, or sales enablement.

If you:

  • Have a business you’ve been running for at least 2 years,
  • Have a good idea of who your ideal clients are, and why they buy from you,
  • Are aware of other podcasts in your industry,
  • Don’t have a podcast yet, but are planning one this year or next,

Then this is the workshop for you.

We’re going to be focusing on the strategic decisions that determine the success of your show, and you will leave with a clear podcast strategy, the specific metrics you’ll track for success, and a launch action plan and timeline.

You are welcome to come if you are currently podcasting, but please note that the focus will be on design rather than refining or optimizing. 

Meet Your Host

Megan Dougherty is the co-founder of One Stone Creative, author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company, and creator of the State of Business Podcasting Report, an industry-leading deep dive into the trends and best practices of business podcasting.

She is the host of the Business Podcast Spotlight and the Podcasting for Business Q and A Show. Together, she and her team have been producing profitable podcasts for business owners since 2017.

Connect with her on LinkedIn!