Double Your Impact

Why Authors Should Podcast and Podcasters Should Publish

Build authority, grow your audience, and turn one strong content stream into two…
with ease.

Live Webinar — January 21 at 3pm ET
 Hosted by Ally Machate and Megan Dougherty
 Free to attend. Replay available for a limited time.

If you’re an expert, author, or podcaster who wants more visibility without burning yourself out, this is your next smart move.

You’ve already done the hard part and launched something real. A book. A podcast. A platform your audience trusts.

Now it’s time to multiply that momentum.

In this no-fluff session, publishing consultant Ally Machate and podcast strategist Megan Dougherty show you the whys and hows of repurposing content you’ve already built into a second powerful platform to create a strategic extension of what’s already working.

Register Now!

Here’s the Truth:

Authors make strong podcasters.

Podcasters are set up to publish.

Doing only one leaves reach, revenue, and recognition untouched.

In 35 focused minutes, you’ll learn:

  • Why authors who launch podcasts expand their influence faster
  • How podcasters who publish books establish authority and attract better opportunities
  • The reason this feels simpler than you expect (HINT: you already have the raw material!)
  • Real examples and practical ways to turn your existing content into a second platform
  • How both paths strengthen thought leadership, business growth, and audience trust

And we’ll wrap with a live Q&A so you get guidance tailored to your goals.

This is for you if you’re:

  • A nonfiction author who knows your message should reach more people
  • A podcaster ready to deepen authority and bring in stronger leads
  • A business owner who wants more visibility without more exhaustion
  • Curious about doing both and want a strategic starting point

Meet Your Hosts

Ally Machate is a bestselling author, publishing consultant, and founder of The Writer’s Ally. With experience at Simon & Schuster and decades guiding experts through publishing books that support their businesses, she helps authors turn ideas into assets that deliver results.

Megan Dougherty is the co-founder of One Stone Creative, a podcasting agency for authors and business owners. She builds podcast strategies that are sustainable, authority-focused, and aligned with real business objectives—not content for content’s sake.

Together, they bring deep experience turning books and podcasts into platforms that grow visibility, impact, and revenue.

Save Your Spot

Date: January 21
Time: 3pm Eastern
Format: Live Zoom webinar. Replay available for a limited time.