Listen to the Episode Now:

Subscribe on Apple Podcasts, Spotify, your your favorite other podcast player!

The Situation

When Robin J. Emdon joined me on the Business Podcast Spotlight, he’d already produced more than a hundred episodes of Goalbusters in just a few months. The show was never meant to sell his services directly – instead, it became a way to connect with people in his industry, build trust quickly, and explore opportunities for collaboration. With a background in coaching and a book on productivity already published, Robin designed his podcast to be short, structured, and easy for guests to share, making sure he was always talking to the right people.

About Robin J. Emdon

Robin J. Emdon is an accountability coach who helps professionals cut through procrastination and get real results. He’s the author of Get Resultsology: The Science of Getting Stuff Done and the host of the Goalbusters podcast, where he’s recorded over a hundred short, sharp conversations designed to spark collaboration and productivity. With a background in coaching that stretches back to his training with Tony Robbins’ team in the early 2000s, Robin combines practical strategies with a deep understanding of the challenges solopreneurs and freelancers face. Based in the UK, he’s also a single dad who values connection, community, and finding ways to add value wherever he goes.

What’s Happened So Far

Looking at Robin’s situation, he’s built an impressive foundation for his business podcast. In less than a year, he recorded more than a hundred episodes of Goalbusters, keeping them short, focused, and designed to highlight the expertise of his guests.

Robin didn’t start the show to sell coaching directly. Instead, he saw podcasting as a way to rebuild his network, since his earlier clients from two decades ago were no longer accessible. By keeping the format tight – five key questions in under ten minutes – he makes it easy for busy professionals to say yes to being on the show, and even easier for listeners to get quick, actionable takeaways.

This approach has done a few important things for him:

• It gives his guests a professional, low-friction way to share their expertise while building rapport with Robin.
• It positions him as a connector in his field, someone who adds value without pushing for a sale.
• It creates natural opportunities for follow-up conversations and collaborations after the recordings end.

Now that the show is established, Robin is turning his attention to growth. The big question for him is how to keep expanding his reach while staying focused on talking to the right people.

The New Plan

As you’ll have heard in the conversation, Robin has a strong system in place for keeping his show short, structured, and relationship-focused, but the next step is making sure more of the right people actually hear it. After looking at his goals, we identified that improving guest promotion and building in simple collaboration follow-ups will give him the best return without adding a heavy workload.

A clear “promotion kit” with ready-to-use graphics and sample posts will make it easier for guests to share their episodes, and a quick check-in a few weeks after recording can open the door to deeper partnerships. Adding the occasional short solo episode with a practical productivity tip will also let his listeners hear directly from him, helping the show reflect his own expertise as much as his guests’.
This combination of guest support, intentional follow-ups, and small format tweaks should mean steady growth over the next several months and more opportunities for Robin to connect with exactly the people he wants to reach.

How to Use This Strategy

So if you want to use a relationship-building podcast strategy like Robin, here are a few questions to ask yourself:

• Who are the people I most want to connect with in my industry – potential partners, referrers, or collaborators?

• What criteria can I use to pre-vet guests so I know they’ll be a good fit before I ever send an invitation?

• How can I make the guest experience smooth and valuable enough that they’ll be glad they said yes?

• Do I have a clear and simple process for following up after the interview to explore future opportunities?

That will form the foundation of your guest strategy, and it doesn’t need to be complicated. A short, well-structured interview format can help you highlight your guest, while leaving space to build rapport before and after recording.

If you’re not sure where to start, think about the qualities that make someone the right kind of guest for you. Do they serve a complementary audience? Do they already create content that shows they know how to present themselves well? Have they been on other podcasts before? Building your guest list around these cues means you’ll spend your time talking to people who are most likely to bring real value to your network.

If you’re looking for a partner to help you figure out and deploy a strategy that will work for your business, we can help! Book a call, and let’s talk!

How to Track Success

Here are the stats you should track for a relationship-building podcast that’s designed to expand your network and create collaboration opportunities:

1. How many of your guests agree to a follow-up conversation after the recording.
2. The number of collaborations, referrals, or partnerships that come directly from those guest relationships.
3. Invitations you receive to appear on other podcasts, speak at events, or contribute to projects as a result of your show.
4. And if you’re curious, you can track overall download numbers, too, but the more meaningful metric is how many new doors open because of the conversations you’ve had.

Connect with Robin

Robin is continuing to grow Goalbusters and refine how he uses it to build the right relationships, and we’ll be inviting him back to the Spotlight in the future to hear what new collaborations have come from the show. In the meantime, you can grab a free copy of his book Get Resultsology -it’s packed with practical strategies to move from procrastination to productivity.

Connect with Robin on LinkedIn or visit getresultsology.com to learn more about his work and the Goalbusters podcast. Gives Goalbusters a listen on Spotify or Apple Podcasts too!