Micro Podcasts
Maximum Reach for Minimum Effort
Short-form video is one of the most popular and effective ways for expert business owners to build trust, visibility, and demand… when it’s done intentionally and strategically.
The problem is that most short-form content isn’t.
Clipping long podcast episodes has the benefit of working elegantly in a workflow, but the lack of context in those clips means they often fall flat and dn’t produce the results we hope they will.
The solution is purposefully recording short form video content, but between planning, recording, editing and scheduling, that can be a huge addition to your workload.
A Micro Video Podcast is a producer-guided, batch-recorded answer to that problem.
Instead of searching for highlights from long conversations, or hoping that an AI video service pulls out something you can use, you record weeks worth of short, focused Q&A or commentary-style episodes that answer real questions and position you as the expert you are.
And it takes less time to record than a single traditional interview episode.
Here’s How it Works
Step 1
Choose Frequency
You can release 1, 2 or 3 times a week, depending on how quickly you’d like to build traction and what works best with your other marketing projects.
Step 2
Choose Distribution
Depending on your needs, we can upgrade your micropodcast with enhanced SEO, done-for you scheduling, and integration with your existing content.
Step 3
Batch Record
You’ll join a producer once every 4 weeks to record content for the next cycle. Then we create all of the assets, and do as much distribution as you selected.
Each recording session is guided, edited, and delivered as polished, ready-to-use video with transcripts suitable for your website and all of your social channels.
Step 1: Select Frequency
Every Micropodcast comes with what you need to start your content engine:
- Producer-assisted batch recording – 4 weeks of content at a time.
- Produced branded videos
- Lightly edited transcript
- Audio version with complimentary RSS feed
Weekly
Release
$600
/4-Week Cycle
Twice Weekly Release
$800
/4-Week Cycle
Three Weekly Releases
$1200
/4-Week Cycle
If you have the team in place to optimize and distribute your content from here – this is all you need! Book a call to get started today.
Step 2: Choose Distribution Options
These options are designed to help you take your content further, and work harder for your business, creating a system that grows your online presence, your search visibility and your authority in your industry.
Option 1:
Distribution
To each episode, add:
- A social media caption
- Captions embedded in the videos
- Scheduling to YouTube and 2 additional platforms of your choice.
Weekly Release +$120
/4-Week Cycle
Twice Weekly Release +$240
/4-Week Cycle
Three Weekly Releases +$360
/4-Week Cycle
Option 2:
SEO Visibility
To each episode, add:
- A blog-style edit for each video
- Formatting and scheduling to website (wordpress and squarespace supported)
- Schema written and uplaoded to your site
Weekly Release +$200
/4-Week Cycle
Twice Weekly Release +$400
/4-Week Cycle
Three Weekly Releases +$600
/4-Week Cycle
Option 3:
Ecosystem (Includes SEO Visibility Option)
To each episode, add:
- Everything in SEO Visibility Option
- Linking to other Micro-Pod episodes
- Internal linking to other content
- External linking as appropriate
Weekly Release +$300
/4-Week Cycle
Twice Weekly Release +$600
/4-Week Cycle
Three Weekly Releases +$900
/4-Week Cycle
Ready to Start Your Content Engine?
If you’d like to have a chat about your business and whether or not a Micro Podcast is a good next step for you, click the button below to book a free, no-obligation strategy session with Megan Dougherty.
Not sure if you want to podcast forever?
Check out our Business Podcast Sprints – Limited Release Seasons that will be the easiest podcasting you ever do.
What People Have to Say about Working with One Stone Creative:
One Stone Creative produced the Unlearn Podcast from the spring of 2019, to 2024.
The team provided excellent strategy development, coaching and preparation during the planning and launch of the show, and consistently deliver crisp editing and detailed show notes. On an ongoing basis, they’ve offered interview coaching, brainstorming around strategies and ideas to improve the show. With their help my audience and podcasting skills continuously grow.
– Barry O’Reilly, The Unlearn Podcast
“The team of One Stone creativewas a pure joy to work with on my podcast network.
They bring both professionalism and passion to being two of the top podcast producers and podcasting consultants around. If you are thinking about starting a podcast or have been podcasting for years as I have, they bring not only efficiency to your podcast production but real value for your entire operation. Two Thumbs up and Five Stars to the entire team of One Stone Creative.”
– Tox Fox, The Compliance Podcast Network
I’ll be honest. I started the Spin Sucks podcast with some trepidation. We talked about it for years, but I couldn’t just seem to get my butt in gear to get it done. I kept hearing things such as less than one percent of podcasts are hosted by women (according to Libsyn) and also watched the trajectory of podcasting and yet…
But then the amazingly brilliant and easy-to-work with women from One Stone Creative told me there is more than enough content on the blog to create a podcast. They said, in fact, I wouldn’t have to do any work, other than record something weekly. They made it so easy, it was impossible to say no. Thanks to them, we’re here 5 years later.
– Gini Dierich, The Spin Sucks Podcast