The Podcasting for Business
Q and A Show
If you’ve got podcast questions, we’ve got podcast answers.
Podcasting in support of a business is different than podcasting as a passion project, or even as a business in and of itself, and business owners need to think about an understand podcasts in the contexts of their businesses if they are going to be successful.
So if you are podcasting, or thinking about podcasting as a marketing or business development channel for your business, subscribe on your favorite podcast player, or follow on social media for three podcast questions and three podcast answers, every week.
Got a Podcast Question? We might have an asnwer! Email hello (at) onestonecreative (dot) net with your question and we may ue it on a future episode!
The Podcasting for Business Q and A Show is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency that offers ongoing production, DFY Podcast Sprints and podcast network development.
She is the author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
How Much Do Podcast Downloads Matter?
How Much Do Podcast Downloads Matter?The podcast metric that most people and companies and providers in the podcasting space are completely obsessed with is practically useless for most business owners who are podcasting.Podcast Downloads Matter Less Than You ThinkSo...
How Do I Build Thought Leadership with a Podcast?
How Do I Build Thought Leadership with a Podcast?There is a huge mistake that most business owners make when they try to establish thought leadership using their podcasts.How to Build a Thought Leadership PodcastHere's how it usually goes. A business owner knows that...
Do You Need to Use a Headshot For Your Podcast Cover Art?
Do You Have to Use Your Headshot on Your Podcast Cover Art?Are you planning to start a podcast but afraid that you've got a face for radio and don't want your headshot on the cover art?People Like Listening to PeopleIf you're worried about having your face on your...
How Often Should I Release Episodes of My Podcast?
How Often Should I Release Episodes of My Podcast?There is a fine line to walk between getting a lot of traction with your podcast and a lot of attention on your podcast, and being able to actually manage all of the work that goes into it on a week by week basis.There...
What Are the Business Podcast Blueprints?
What Are the Business Podcast Blueprints?There's a reason that some business owners drive serious revenue with their podcasts, and others waste a lot of time, energy, and resources on theirs.Protect Your Podcast Investment with Business Podcast Blueprints The best way...
How Do You Use a Podcast to Get Business Referrals?
How to Get Business Referrals From Your PodcastWhen people think about using their podcast to get clients for their business, they're usually thinking about selling to their guests. And that is usually a mistake for the vast majority of business podcasters.Use Your...
What Should You Name Your Podcast?
How Do You Choose a Name For Your Podcast?Are you worried that if you don't get the name of your new podcast right, the entire project is going to be doomed to expensive public failure?Your Podcast Name is Your First ImpressionChoosing a name for your podcast is one...