2025
State of Business Podcasting Report
Learning from the Top 100 Business Podcasts.
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2025 Sponsors
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What’s Inside?
We analyze over 7,500 individual data points to create this report and distill the results into meaningful, actionable information you can use to make strategic decisions for your show.
The State of Business Podcasting Report is Divided into 6 Categories:
Cadence and Release: This section examines when the top shows are releases and, as much as possible, who is tuning in.
Branding: Is where we look at the stylistic choices of the shows, art, names, descriptions and positioning.
Show Structure: Here you can find out what formats are the most popular, what elements are included and how they are layed out.
Networks and Sponsors: This section deals with podcast networks, the types and placements of sponsorships, and asets shows are providing to them.
Notes and Websites: Is where you can see what styles of notes are the most popular, and how podcasts are integrated into and presented on websites.
Social Media: We look at the participation of the shows on different social media platforms, and how often they are using them, which a special focus on video content.
We use the data from this report to inform our business podcast productions services and strategy, and it has helped us develop new, highly effective offers like Micro-podcasts and Business Podcast Sprints. You might just find your next strategic move here, too.
Report History and Methodology:
As a business podcast production company, we were often asked questions like: “How long should my show be? Should I have guests? Do I need a sponsor?” We always had educated guesses for answers, but there wasn’t a source of good, baseline data about business podcasts as a whole.
So we decided to do it ourselves, and have done every year since, creating an ongoing record of what kinds of decisions the biggest business podcasts in the industry are making about their podcasts.
Each year, we compile a list of the top 100 self-identified Business Podcasts according to Apple Podcasts and manually evaluate each one on more than 70 individual data points. Often, this means making a judgment call about strategy or intent, and it is also possible that we mere mortals may miss or misread something from time to time. We make no warranties for accuracy or completeness.
This data is interesting and informative, but not prescriptive, and should not be taken as professional advice. Use it to inform and inspire your strategy, but always make business decisions based on your own show and audience.
One Stone Creative uses Rephonic for initial list of top 100 podcsats from Apple and select data.