6th Annual
State of Business Podcasting Report
Learning from the Top 100 Business Podcasts.
If you use, or want to use, podcasting as a business strategy, this report is essential reading, with benchmarks, best practices and advice drawn from the most popular podcasts in the industry.
Join thousands of business leaders, creators and marketers who use the State of Business Podcasting Report to inform their strategy. You’ll be the first to know when the new report drops.
Report Sponsors
We are proud and grateful to be sponsored by these amazing companies in the podcasting space. Click the logos to learn more about them!
What’s Inside?
We analyze over 7,500 individual data points to create this report and distill the results into meaningful, actionable information you can use to make strategic decisions for your show.
The State of Business Podcasting Report is Divided into 6 Categories:
Cadence and Release: This section examines when the top shows are releases and, as much as possible, who is tuning in.
Branding: Is where we look at the stylistic choices of the shows, art, names, descriptions and positioning.
Show Structure: Here you can find out what formats are the most popular, what elements are included and how they are layed out.
Networks and Sponsors: This section deals with podcast networks, the types and placements of sponsorships, and asets shows are providing to them.
Notes and Websites: Is where you can see what styles of notes are the most popular, and how podcasts are integrated into and presented on websites.
Social Media: We look at the participation of the shows on different social media platforms, and how often they are using them, which a special focus on video content.
Community Sponsors
Thank you to our community sponsors! Each of these businesses has helped make the report possible this year – and has helped more people access it, and take advantage of the information than ever before!
Report History and Methodology:
As a production company, we were often asked questions like: “How long should my show be? Should I have guests? Do I need a sponsor?” We always had educated guesses for answers, but there wasn’t a source of good, baseline data about business podcasts as a whole.
So we decided to do it ourselves, and have done every year since, creating an ongoing record of what kinds of decisions the biggest business podcasts in the industry are making about their podcasts.
Each year, we compile a list of the top 100 self-identified Business Podcasts according to Apple Podcasts and manually evaluate each one on more than 70 individual data points. Often, this means making a judgment call about strategy or intent, and it is also possible that we mere mortals may miss or misread something from time to time. We make no warranties for accuracy or completeness.
This data is interesting and informative, but not prescriptive, and should not be taken as professional advice. Use it to inform and inspire your strategy, but always make business decisions based on your own show and audience.
One Stone Creative used Rephonic for initial list and select data.