Add Your Expertise to the Conversation

For 6 years, the State of Business Podcasting Report has tracked how leading business podcasts are produced, presented and promoted.

This year, we’re opening up the process, and would like you to be involved.

We’re inviting a select group of industry experts to participate in the research itself, interpret some of the findings, bring the data directly to their audiences, and help shape the conversation around what Podcasting for Business looks like in 2026.

There are 3 ways to get involved:

• Expert Analysts  will help interpret the findings in their area of practice
• Research Partners will help shape the questions we investigate
• Community Partners will bring findings and applications directly to thier communities and help more people discover them

In 2026, the report will be published in full online for anyone to access, search and reference with no opt-in and no download required. This means the research and analysis can be shared freely and discovered throughout the year by business owners, marketers, founders, podcast professionals, journalists and creators in the space.

The potential reach of the report is currently over 50,000 business owners, podcast industry professionals, marketers, founders, journalists and podcasters through the Community Partner Network who has commited to sharing the report through email, on social media and more!

The report will also be featured in a keynote presentation at the 5th Annual Podcasting for Business Conference, hosted by Tom Fox and the Compliance Podcast Network, extending its reach and impact across the industry.

Expert Analyst

Interpret the Data

$1000. 4 Available – specific industry expertise sought

This is an opportunity to put your expertise directly into a piece of industry research that business podcasters and marketers can reference throughout the year.

The data in the State of Business Report tells us what is hapening. Expert analysis helps us understand why it matters, and what people should do about it.

We are inviting four specialists to bring their expertise to specific areas of this year’s research: podcast growth and reach, sponsorship, social media,  and branding/graphic design. Expert analysts will receive early access to the results in their topic area and contribute an original analysis of 400 words that will appear with the data in the published report.

Benefits:

• Early Access to the data related to your expertise
• Attribution as expert analyst in report communications

• Logo (linked) featured on the report waitlist and presentation pages.

• Your unique expert analysis included in the report
• Mention with tag in Expert Analyst thank you post on LinkedIn on Release Day
• Ability to mention your contribution in your own marketing and communications

Seeking Experts in the following:

• Podcast Sponsorship
• Podcast Growth and Reach
• Social Media
• Graphic Design / Branding

Deadline to become an Expert Analyst: October 15th, 2026
Deadline to submit analysis: October 23rd, 2026

Book a call to discuss or email Megan (at) OneStoneCreative (dot) net to get more details and claim your topic area!

Research Partner

Shape the Research

$500. Up to 10

What do you wish you knew about how top business podcasts are doing things in 2026?

As a research partner, you can find out by proposing a specific question for us to include in our research for the State of Business Podcasting Report.

We’ll collaborate on your question, and as our team conducts their observational research, we’ll find the answer. Your question will be included with the results, along with credit for having proposed it. We’ll also give you early access to the results of your question, so you can tease it in advance of the official release.

Benefits:

• Collaboration on 1 question which we will investigate in our research
• Named recognition as the research partner for this question in the report
• Early access to the result you sponsored and ability to promote it before official report release

• Logo (linked) featured on the report waitlist page.

• Company Name and Logo on the report presentation page alongside the question you proposed
• Ability to share the research result in your own marketing and communications
• Mention with tag in Research Partner thank you LinkedIn post after report release

Note: Research partners propose the question, but One Stone Creative retains control over research methodology, analysis and conclusions.

Deadline to become a Research Partner: September 28th, 2026.

Book a call to discuss or email Megan (at) OneStoneCreative (dot) net to get more details and pick your research question!

Community Partner Network

Help More People Use the Research

No Fee

Community partners are key to helping share the results of the research with as many podcasters as possible.

There is no fee to be a Community Sponsor, we simply ask that you send at least one email and/or social post (although we won’t say no if you’d like to share it more!) to your community about the report and encouraging people to check out within two weeks of release between November 2nd and 16th. We’ll provide ready-to-use copy and graphics, you just choose the channel that works best for your community.

Benefits:

• Company Name and Logo (Linked) on the report waitlist and presentation pages.

• Tagged Mention in group thank you LinkedIn post after report release.
• Company Name and Link in the repot release announcement email.

Just fill in the form right here and you’ll be on the list!