The Business Podcast Spotlight
Small Business Owners know that podcasting can be a valuable and profitable part of their marketing – but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge.
The Business Podcast Spotlight is filling that gap.
Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes, means more efficiently, more effectively, and more profitably.
Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well – so watch this space! Enter your name and email below to receive every business case study conversation in your inbox.
The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency that offers ongoing production, DFY Podcast Sprints and podcast network development.
She is the author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here.
How to Build Your Framework Into Your Podcast
How to Build Your Framework Into Your PodcastWith Megan Dougherty on the Business Podcast SpotlightIf you have a proprietary method, framework or system, it should be the bedrock of your podcast to build your thought leadership and educate your community.Your...
How to get 3-4 New Clients a Week From Your Podcast
How to New Clients From Your PodcastWith Megan Dougherty on the Business Podcast SpotlightNot every show can turn listeners into clients- but with the right audience, the right offer and the right content - it can happen.Can you really get new clients from your...
How to Host a Panel Discussion On Your Podcast
If you want to grow your business through relationship building on your podcast, then panel discussions should be on your radar.
If You Want Something Different, Do Something Different
If You Want Something Different, Do Something DifferentWith Megan Dougherty on the Business Podcast SpotlightWhat Happens When You Experiment With Your Podcast?Listen to the Episode Now:Subscribe on Apple Podcasts, Spotify, your your favorite other podcast player!What...
What Are Your Podcast Tentpoles?
What Are Your Podcast Tentpoles?With Megan Dougherty on the Business Podcast SpotlightEvery podcaster hits this wall sooner or later: you want every episode to land, but you don’t want to spend hours scripting or editing yourself into the ground. So how do you keep it...
How to Make Sure You’re Talking to the Right People
How to Make Sure You’re Talking to the Right PeopleWith Megan Dougherty on the Business Podcast SpotlightMaking the most of your podcast starts with choosing guests who fit your goals, so every conversation moves you closer to the relationships and results that matter...
Sometimes You Just Need a New Podcast
Sometimes You Just Need a New PodcastWith Megan Dougherty on the Business Podcast SpotlightSometimes the best move for your business is letting go of a show that’s worked well in the past so you can create one that speaks directly to the people you need to reach right...
That Interview Sucked. Now What?
That Interview Sucked. Now What?With Megan Dougherty on the Business Podcast SpotlightYou prep, you plan, you send the emails… and then you sit down with a guest and realize about five minutes in that this conversation is going nowhere good.Listen to the Episode...
Making Podcast Numbers Work for You
Making Podcast Numbers Work for YouWith Megan Dougherty on the Business Podcast SpotlightKnowing what’s really landing with your listeners gets a whole lot easier when you start tracking the right numbers and use them to shape your content, connect with your audience,...
You Are Your Own Benchmark for Success
You Are Your Own Benchmark for SuccessWith Megan Dougherty on the Business Podcast SpotlightFiguring out whether your podcast is “working” gets a lot easier when you stop chasing industry benchmarks and start paying attention to what’s bringing clients back,...