The Business Podcast Spotlight
Small Business Owners know that podcasting can be a valuable and profitable part of their marketing – but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge.
The Business Podcast Spotlight is filling that gap.
Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes, means more efficiently, more effectively, and more profitably.
Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well – so watch this space! Enter your name and email below to receive every business case study conversation in your inbox.
The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency that offers ongoing production, DFY Podcast Sprints and podcast network development.
She is the author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here.
The Many Perks of Having a Co-Host
The Many Perks of Having a Co-HostWith Megan Dougherty on the Business Podcast SpotlightHaving a co-host isn’t just about sharing the mic. It can boost your content, deepen your thinking, and open up surprising opportunities for your business.Listen to the Episode...
Release Cadences for Every Business Goal
Release Cadences for Every Business GoalWith Megan Dougherty on the Business Podcast SpotlightWeekly, bi-weekly, seasonal, limited run… figuring out how often to release your podcast might not be the flashiest decision you’ll ever make but it is one of the most...
How to Maximize the Value of Your Podcast Archive with Racheal Cook
How to Maximize the Value of Your Podcast Archive with Racheal CookWith Megan Dougherty on the Business Podcast SpotlightA massive archive of podcast content can either feel like an incredible resource or a logistical nightmare. The difference? Strategy and...
13 Questions to Ask a Podcast Production Company Before You Hire Them
13 Questions to Ask a Podcast Production Company Before You Hire ThemWith Megan Dougherty on the Business Podcast SpotlightIf you’ve decided to outsource your podcast production - good for you! But choosing the right production partner? That’s the tricky part.Listen...
The Formula for Profitable Podcasts
The Formula for Profitable PodcastsWith Megan Dougherty on the Business Podcast SpotlightWe’ve made it a dozen episodes into the Business Podcast Spotlight — can you believe that?Listen to the Episode Now:Subscribe on Apple Podcasts, Spotify, your your favorite other...
Podcasting for Personal and Professional Development
Podcasting for Personal and Professional DevelopmentWith Megan Dougherty on the Business Podcast SpotlightYou’ve used podcasting to grow your business—so how do you shift gears and create a show that’s driven by curiosity, not conversions?Listen to the Episode...
Easing Into Sponsorship The Organic Way
Easing Into Sponsorship The Organic WayWith Megan Dougherty on the Business Podcast SpotlightYour podcast is full of purpose and powerful conversations—so what’s the best way to level up your audio and explore sponsorship without losing the magic?Listen to the Episode...
Your Podcast Has Built Your Network… Now What?
Your Podcast Has Built Your Network… Now What?With Megan Dougherty on the Business Podcast SpotlightYou’ve built a strong podcast, made real connections, and grown your network - but how do you shift gears and start using it to showcase your own expertise and support...
Does Your Podcast Sound Professional Enough?
Does Your Podcast Sound Professional Enough?With Megan Dougherty on the Business Podcast SpotlightYour podcast has heart, soul, is deeply personal and your guests are inspiring — but how do you make it more professional and easier to manage as it grows alongside your...
Stealing From Yourself For Fun and Profit
Stealing From Yourself For Fun and ProfitWith Megan Dougherty on the Business Podcast SpotlightYour podcast is strong, your listeners love it — but what if you could get even more traction without creating a ton of new content from scratch?Listen to the Episode...