Traditional podcasts are designed to be listened to, but if you’re designing your show to be seen as well as heard, then it’s a video first show.
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So, video, as we’ve talked about before, is becoming more and more popular among business owners and podcasters of all different kinds.
More and more shows that we’re seeing when we do our research into the top 100 business podcasts, or when we start working with new clients, is that video is becoming more and more of a priority, and more of these shows are becoming video first shows.
So, when we look at what a video first show is, it’s going to be something that was designed with the visuals in mind.
It’s more often going to be shot in a studio space rather than something you see here – me in my home office.
You might have chairs with mics in front of them or people are speaking like on a talk show or people sitting around a desk as if it were a conference. There’s usually going to be multi-camera angle shots – two different cameras from two different angles, capturing different views of what is going on.
And it’s often going to have more complicated editing and visual and sound design associated with it.
Basically, when you’re looking at a video for a show, you’re looking at something that was designed as if it could have been on TV.
Sometimes it means YouTube is its primary place of distribution, although Apple and Spotify are both getting into the video game as well.
But ultimately, a video first show is one that was designed to be seen from the ground up, and the decisions around how things looked were made intentionally, rather than just recording an audio show and happening to record the video, and sending that out to the different platforms.
Both can be legitimate strategies. It depends on goals and where you want to invest your time and your production budget.