What Is an Audience Engagement Podcast?

Do you wish that more people would buy from you faster? Then you need an audience engagement podcast.

Shortcut the Buying Process with an Audience Engagement Podcast

One of our most popular business podcast blueprints is audience engagement. When you first hear that term, you might think it means engaging a really big audience. But what does that actually mean?

What it really means is nurturing, connecting with, and engaging people who are already aware of you in some way.

Maybe they’ve been following you for years, they’re on your email list, or they’re current or past clients. Maybe they heard you give a keynote speech or appear as a guest on another podcast, and your podcast becomes the first kind of personal one-to-one connection they have with you.

Or maybe they’re leads, website visitors, or people discovering you for the first time, and your podcast becomes the way they get to know you.

What makes an audience engagement podcast so powerful is that it can shortcut the process of building know, like, and trust that you’re already trying to create in other ways.

You’re getting to know people, putting out great content, offering advice, and solving real problems. Your podcast condenses that into something people can consume conveniently.

They can understand how you think, how you work, what you do, who you help, and who you don’t. And they can self-select in or out of working with you.

Optimising a show for audience engagement means thinking about who the different people are who are entering your orbit and what they need to make a decision about working with you.

When you design your podcast with audience engagement in mind, you make it much easier for people to decide they want to talk to you and you will give them a really great way to do that.

Watch: What Is an Audience Engagement Podcast?

Ready for the Next Level?

If you’re wondering: is my podcast actually doing what I need it to? Am I measuring the right things? Could I be getting more out of the time and money I’m already putting in? then you might want to grab a FREE copy of Podcasting for Business!

Podcasting for Business outlines the entire Business Podcast Blueprints methdology and goes into detail about how to optimize your show for 15 different business outcomes, from more referral partners to a shorter sales cycle.

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