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Podcast Value Math

We’ve made it a dozen episodes into the Business Podcast Spotlight — can you believe that? Over the last few months, we’ve looked at how podcasts can drive real results for businesses: building relationships, creating content, converting leads, growing audiences… all the good stuff. But today, I want to hit pause on the guest interviews and take a few minutes to talk to you directly.

Why?

Because there’s one big idea underneath everything we’ve talked about so far — one principle that can completely change how you think about your podcast.

Ready?

Three Simple Steps

Here it is: your podcast is not some mysterious thing that either works or doesn’t. It’s a tool. One you can design, shape, and optimize to do very specific jobs for your business.

And once you start seeing your show that way — as a flexible, goal-driven asset — things start to get a whole lot clearer (and a lot more fun). That’s where something I call Podcast Value Math comes in.

Sounds a little technical? I promise it doesn’t have to be (unless you want it to). Podcast Value Math is a way to figure out what you want your podcast to do, what parts of your podcast actually create that value, and what you can tweak or change to get more of the value you care about. That’s it.

It’s just three steps:

1. What’s valuable to you? Sales? Referrals? Joy? (Yes, joy counts.)
2. What parts of your podcast help create that value?
3. What can you do to those parts to increase the value you’re getting?

For example: maybe you want your podcast to save your team time. Great! Then you look at how often they refer people to episodes, or how you structure your content so it can be reused in support documents. Once you know those are your levers, you can start improving them — like making instructions clearer, or creating more search-friendly clips.

Maybe you want sponsorship dollars. Maybe you want recognition at industry events. Maybe you just want more laughs in your week. Whatever “value” means to you, you can figure it out, track it, and build for it. That’s the magic.

So in this episode, I’m walking you through that whole framework — straight from the pages of my book Podcasting for Business — so you can start applying it to your own show today. Because once you know what matters, you can stop worrying about what doesn’t. (Spoiler alert: it might not be your download numbers.)

Ready for the Next Level?

Learn How to Apply This Framework to Your Business

And hey, if you want to go even deeper and apply this framework directly to your business and your goals, I’d love to work with you on a Business Podcast Blueprints Action Plan. It’s a collaborative process where we design (or refine!) your show to do exactly what you want it to do. No guesswork, no fluff. You can learn more about those right here!