The One Stone Blog
Podcasting for Business Case Study: From Stranger to “I Need to Attend the Next One”
Sometimes a podcast and a business grow up together, one feeding the other until both are thriving and serving a passionate audience. This is what happened to Dana with the I Swear on My Mother’s Grave Podcast. Enjoy this snapshot of the case study, and make sure to...
How a Tiny Podcast Led to a New Industry Event
Do you ever wonder how other businesses are using podcasts to take action, make changes and see progress in their companies? I wonder about that a lot. And happily, I am in a position to be able to talk to a lot of companies who run a show as part of their marketing...
Business Podcast Strategy
What is a business podcast strategy, and how do you make all of the many decisions about your show in a way that is going to give you the best chances of success? This is a question we get asked a lot - but not nearly as much as we should be. A company podcast, or one...
Season Finale
I quite frequently swear that when this project is finished, I'm going to take a nice break and spend some time resting and reflecting. I'm generally a dirty liar, but not this year. This December, I'm doing my best to make an honest woman out of myself and spend more...
Creating Lasting Links with Desmond Dixon
This week’s guest, Desmond Dixon, is CEO of Remote Sales Manager, co-founder of Hubalz, and host of the Campfire Capitalism Podcast. Desmond is a world-traveling, sales team-building entrepreneur who loves connecting like-minded people together. Today, Desmond shares...
Podcasting with Purpose with Fatima Zaidi
This week’s guest, Fatima Zaidi, is CEO and founder of Quill Inc, a full-service podcasting hosting platform and production agency. Fatima also supports brands in launching their podcast and helps global brands and pro-podcasters distribute, grow, and measure their...
How to Be a Better Storyteller with Gini Dietrich
Humans think and understand the world through stories and narratives. Creating those stories is one of the best ways to get our messages across effectively as podcasters. A few weeks ago, our client and long-time friend, Gini Dietrich of the Spin Sucks Podcast,...
The Miracles of PR with Dina Behrman
This week’s guest, Dina Behrman, is a former journalist turned PR strategist and publisher. Dina works with entrepreneurs who want to inspire millions, skyrocket their visibility and attract more clients. Today we’re talking about her publishing company and the...
The Value of Podcasting for Business with Tom Fox
One of the things I love most about podcasting is the way you can use it as a vehicle to make connections - something that is very important in the world of business. This week’s guest Tom Fox is my partner-in-crime for our upcoming Podcasting for Business Conference....
Let's Talk
Thoughts? Questions? Looking to start a new show, or optimize one that already exists? Send us a message, and we'll be in touch with you soon!