Growing your audience and your professional network is always a hot topic in the business podcast community. A great way to do this is by being a guest on other people’s podcasts. But how do you pitch yourself to a host of a complementary podcast? Today’s guest, Angie Trueblood, creator of the Podwize Group, is a master in the art of guest pitching and using those relationships to grow your business. She joins me today, on the Business Podcast Blueprint show!
You’ll hear us talk about:
- What is the ideal way to pitch yourself for a podcast? Angie says that the most basic piece of advice she can offer is to pitch yourself for guest positions on complementary podcasts that are relevant to your field. In your pitch email, provide a relevant topic suggestion and a description of yourself that includes your intent. For bonus points, include a sample of your audio – how do you sound recorded? That is valuable information for a host.
- Your pitch should present your idea that you believe can serve the host’s audience. The host you’re pitching should feel like they’re missing out if they don’t cast you. Be sincere because most people respond to a genuine pitch.
- Angie suggests a maximum of 2 hours per week to plan two strong pitches. The Podwize Group has a “four-to-four” approach. “After consistently getting acceptances for your pitches, roughly calculate how many pitches you need to send out to land four guest opportunities a month,” she tells listeners. This builds your visibility and exposure, as well as your professional network consistently and sustainably.
- Advice on how to be a good guest on a show.
Question of the Week: How do I prepare to conduct an interview with someone I don’t know well?
Interviews sound better when they are planned and prepared for with specific goals in mind. Take advantage of your guest’s expertise, and set them (as well as yourself!) up to sound great by thinking about what you want to communicate.
Here are some things to consider:
- What does this person know that I don’t?
- How did they learn, or develop that skill or knowledge?
- What do they recommend people do to be successful at their area of expertise? What are mistakes people should avoid?
- What has this person done that I admire?
- What might my audience want to know about their area of expertise?
- What situations or events brought them to their current place?
Action Step From This Episode
Make a list of 20 different shows you might want to appear on and give yourself a “budget” of 2-3 pitches a week.
Also – sign up for the Podwize 5-in-5 Challenge! This is a free 5 day challenge, hosted by Angie and her team, starting on September 12th. It’s going to be a lot of fun.