The State of Business Podcasts, 2020
What is best practice for a business podcast?
No one knew for sure – so we found out.
A business podcast is one that is designed and executed as part of a broader marketing strategy. That means that there are different needs, priorities and decisions to be made for the business podcaster. We looked at over 30 individual data points for each of the top 100 Business podcasts (According to Apple Podcasts, October 15th, 2020) – and these are our results. You can see the data in the infographics below, and if are interested in a more detailed analysis (36 pages of analysis, action steps and resources based on the research, to be precise) you can download a copy for free. We’ve also created a shortlist of 6 elements that more than 70% of the top business podcasts all do, with instructions for how to apply them to your current or a future podcast, which you’ll receive when you download the extended analysis!
We’re currently working on the State of Business Podcast Report 2021, and this year we’re running a contest with some AWESOME prizes – check it out and enter for free by clicking on the button below!
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