It can be done! And it can take a lot less time and money than you might think.

But first – let’s talk about the elephant in the room.

There are a lot of good reasons not to have a podcast.

Here are some of the most common:

• Even with production support, the time investment of planning a show that actually has a postive ROI is too much and too uncertain.
• Figuring out how to record, and, more critically, how to sound good while recording alone is really challenging if you’ve never done it before.
• The cost of fully DFY options is too high – and you don’t always get what you expect for your money.

As a company that specializes in podcast production, those reasons mean we had three options for how to ply our trade:

1. Convince people they aren’t actually good reasons not to podcast,
2. Sell exclusively to people who already have the time, money and ability, or
3. Figure out how to eliminate them.

At One Stone Creative, we don’t like doing a song and dance to convince someone they should pay us despite legitimate concerns, and we’ve found that after a certain price point, the type of client we can help the most is excluded.

That just left trying to solve the problems.

What Do you get in a Business Podcast Sprint?

A fully produced and published 12-episode  podcast season that you can deploy within your sales process to help your ideal customers know, like and buy from you more easily and quickly. Work directly with an expert podcast strategist (Megan Dougherty) and producer (Audra Casino) to create a high quality evergreen business asset.

Success Metrics:

• Shorter sales cycle, and warmer leads (we’ve seen sales cycles reduce from months to weeks with the careful deployment of a well-designed podcast season)
• Better-fit clients, more excited to work with you (save time and energy by talking to people who are already convinced you’re the expert they need)
• Content for your social media channels, newsletters and other promotional platforms (podcast content can be used again and again)

Other Benefits of a Podcast Sprint:

• Be perceived as a thought leader and expert
• Nurture new leads at scale
• Shortcut to the knowing-liking-trusting that creates sales
• Gain competitive advantage in pitches over other businesses
• Earn reputation as a valued, trusted advisor

Investment: 

$4997USD for a 12-episode solo audio podcast season*, designed and outlined for you, recorded with an expert producer, then edited and polished for promotion and distribution. Payment schedule is either $4997 at once, or two payments (one at project start, and the second after 30 days) of $2500.

*For a video podcast, add $1500

Meet Kat Sosnick, founder of Greene Street Coaching, and host of the new Tied to Metrics Podcast. She was one of the very first people to try a Sprint and she graciously took the time to share her experience – check out what she has to say:

Here’s How it Works:

The First Sprint

In the first 30 days we will  design a custom solo or co-hosted podcast season (complete with episode outlines!) to enhance your business, along with art, music, and graphics templates. We’ll accomplish this through our Business Podcast SprintTM Intake Form, which you can fill out at your convenience, and as-needed follow-up email and zoom consultations.

The Second Sprint

Once you approve the audio-visual assets and the episode outlines, you will be invited to two recording sessions where you will record the content for the entire season with the support and coaching of an expert producer.

The Final Sprint:

We will produce all of the content, publish it (and help you submit your show to Apple and Spotify) and guide you on how to deploy it within your sales process to make things faster, easier and more profitable.

What You Get:

• 12 Episode Audio Podcast Season (Trailer, 10 full 15-20 minute solo episodes, Closer)
• All episodes recorded with a producer
• Podcast Art, Description and Intro and Outro with music
• Show Notes for each episode
• 2x Promotional graphics for each episode
• 1x Audiogram for each episode.
• Each episode formatted for publishing to YouTube
• Complimentary Podcast Hosting

Short Term Outcome:

Add ‘podcaster’ to your bio, and use your upcoming podcast as a business development tool to book your own guest appearances, and engage your audience in the launch process. We recommend attaching a special offer or sale to the launch of your new season – but this is optional!

Long Term Outcome:

Podcasts are evergreen business assets that boost your credibility, create more intimacy with your leads, and do the heavy lifting of handling objections and letting your best clients ‘self-select’ into working with you.

How we might continue to work together:

• If you love the process, you can produce additional seasons for different segments of your audience
• We can integrate direct lead-generation into an ongoing interview podcast.
• If your clients could benefit from a podcast (either a season or ongoing) we offer white-label podcasting services
• We can develop an entire revenue-generating podcast network for you and your community.