Are you ready to unlock the true potential of audio in your business? In this episode of the Business Podcast Blueprint Show, I sit down with voice actress and audio branding expert, Jodi Krangle, to discuss the importance of audio branding and how it can enhance your podcast’s overall impact. From creating music to understanding the power of voice and sound, Jodi shares her insights on making a memorable audio brand. You’ll also learn about her experiences in voice acting, her love for technology, and her thoughts on social audio platforms like Twitter Spaces and Clubhouse.Don’t miss this episode, where we reveal the hidden power of sound to engage and captivate your audience!
Jodi Krangle is a talented voice actress and audio branding expert with a passion for sound and technology. She began her career in voice acting in the mid-90s, volunteering at the Canadian National Institute for the Blind. Jodi’s background in music and her love for computers made her a natural fit for the world of voice acting and audio engineering. Her experience in internet marketing and SEO also led her to create a successful songwriting resource online called The Muse’s Muse, which ran from 1995 to 2016. Jodi’s unique blend of creativity and technical expertise have made her a sought-after voice in the industry, and she continues to share her knowledge and insights to help others elevate their audio brands.
You’ll hear Jodi and I discuss:
- A well-crafted audio brand can not only enhance the overall perception of your brand, but also create more profound emotional connections with your target audience, leading to increased brand loyalty and recall.
- Jodi shares her expertise on using various sound components, such as music, voiceovers, and soundscapes, to create a unique and memorable audio identity that sets a brand apart from its competitors.
- Her fascination with technology and her interest in learning about the technical aspects of sound recording and editing has enabled Jodi to become her own audio engineer, offering her more control over the quality of her work.
- The tremendous progress that has been made in the field of sound technology over the years.
- To hone your voice acting skills and to succeed in the competitive voiceover industry, you need to continuously invest in coaching, education, and you need to learn from your mistakes.
- Sonic branding and audio logos have been around for a long time and are effective mnemonics that listeners recognize and associate with specific brands.
- Recent studies have shown that sonic branding can boost audio ad recall by double digits, increasing recall by 17% in radio ads and 14% in podcasts.
- The intro and outro are key elements of audio branding, and choosing the right voice for them is important. A professional voice talent can be used if the host’s voice does not match the desired tone.
- Consistency in audio branding is essential, as it helps build recognition and memory among listeners.
- As a podcast evolves, it is a good idea to invest in custom-made music, which can be used in various parts of the podcast, such as transitions and ad breaks.
- Music can inform the tone of a voiceover.
- Jodi emphasizes the value of understanding the age range and demographics of your podcast audience, which helps in crafting the right tone for the voice talent.
- Podcasters should be open to suggestions from voice talent, as they may have valuable insights to share.
- Social audio platforms like Clubhouse can provide podcasters with the opportunity to connect directly with their audience and facilitate discussions with other podcasters and voice actors.
- The optimal audience size for social audio rooms is in the range of 20-40 people. This size is ideal for maintaining an engaging and active discussion.
KEY QUOTES
“Sound was always a part of everything that I did. So when I decided to do voiceovers, that’s kind of where I went into that. I went into it as a musician, I went into it as a singer and really enjoyed that part of it. But I had a lot to learn about acting.” – Jodi Krangle
“Audio branding is a brand sound that represents the identity and values of a brand in a distinctive manner.” – International Sound Awards
“These days (audio) is often being experienced in places where visuals are not even possible.” – Jodi Krangle
“You want to be remembered. That’s the whole point of advertising really.” – Jodi Krangle
“[Clubhouse is] a way for you to connect with people who want to connect with you, because you can actually have a conversation with people who are experiencing your podcast or want to get to know you better, want to know what you’re offering.” – Jodi Krangle
Resources
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram | Website
Jodi Krangle on LinkedIn | Twitter | Facebook | YouTube | Voiceovers and Vocals