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The Situation

When Justine Beauregard joined Megan Dougherty on the Business Podcast Spotlight, she was looking for ways to get even more mileage out of her podcast, People Over Profit. The show was already performing well and helping her build strong connections with her audience, but she knew there was still more she could do. She wanted to make it easier for listeners to dive deeper into her content, strengthen the link between her podcast and her business, and keep growing her community without creating a huge amount of extra work.

About Justine Beauregard

Justine Beauregard is a sales strategist and coach who helps entrepreneurs and business owners grow their sales in ways that feel good — not pushy. She’s the host of People Over Profit, where she shares practical advice on selling with more ease, authenticity, and consistency. Alongside her coaching and podcast, Justine also runs free masterclasses and virtual speed networking events to help business owners connect, learn, and keep growing.

What’s Happened So Far

Looking at Justine’s journey, she’s built People Over Profit into a top-ranked podcast by staying focused on connection, value, and authenticity, while running her successful sales coaching business.

She started podcasting with the idea that offering free, public coaching sessions would naturally lead to more client work — but quickly realised that while those episodes were helpful, they didn’t have the reach or traction she was hoping for. She made the decision to shift toward short, insight-packed solo episodes and high-quality guest interviews that reflect her expertise more directly and serve her audience more effectively. That move helped her show grow faster — and feel more aligned with how she actually supports her clients.

Her podcast now plays a clear and supportive role in her business. It introduces new people to her world in a low-pressure, high-value way, and helps existing leads and community members connect more deeply with her perspective before ever getting on a call.

Many of her clients mention the podcast as part of their decision to work with her — they come in already familiar with her style and thinking, which makes the sales process smoother and more collaborative.

Now, she’s exploring how to take things even further — not by creating more content, but by making it easier to access and share the gold that’s already there.

So the question is how can a high-performing podcast drive even more results — without adding to your workload?

The New Plan

As you’ll have heard in the conversation, after looking at where Justine’s business and podcast are right now — and her focus on working smarter, not harder — we looked at creating curated playlists from her existing People Over Profit episodes as the best next step. There’s no need for a new podcast feed or brand overhaul — just new, user-focused packaging and presentation of the content she’s already built.

By grouping episodes around key topics like sales strategy, client attraction, and ethical selling, Justine can create easy-to-share resources that encourage listeners to binge, stay longer, and engage more deeply. Each playlist can have its own landing page for simple promotion, and can act as a low-lift lead magnet when answering questions on social media, in networking spaces, and through her email list.

Over time, these playlists will create an even stronger bridge between her free content and her paid offers — without adding a lot of extra work and can easily be expanded as new episodes are released. Finally, carefully selected and curated playlis can mae amazing calls to action on the podcasts Justine guest’s on to increase her own listening audience.

How to Use This Strategy

If you want to use a playlist strategy like this to get more out of your podcast, here are a few questions to start with:

• What topics do I talk about most with my audience, clients, or leads?
• Which episodes already cover those topics — and how could I group them together to make it easier for listeners to find what they need?
• Are there any important steps or ideas my audience needs that aren’t covered yet and would be easy to add?

That’s the foundation of your first set of playlists — and you don’t need to create anything brand new if you don’t want to. You can simply organise your existing episodes, create a landing page or a Spotify playlist, and add a short intro or outro if you want to give it extra context.

And if you don’t have a big archive yet, you can still make this work! Think about the questions you answer all the time in emails, networking calls, or discovery meetings. Those are the conversations you can turn into short, powerful episodes that teach, build trust, and move people closer to working with you — all while giving you a podcast resource you can use again and again.

If you’re looking for a partner to help you figure out and deploy a strategy that will work for your business, we can help! Book a call, and let’s talk!

How to Track Success

Here are the key stats to track if you want to measure the success of a playlist and audience engagement strategy like this:

1. How many people click through to your playlists from emails, social posts, or direct links you share in conversations.

2. How many new leads or clients mention listening to your podcast or a specific playlist when they reach out.

3. How your sales conversations and close rates change with people who’ve engaged with your playlists beforehand.

4. And if you want extra data, you can track downloads and average listens per playlist — but the real focus should stay on engagement.

Connect with Justine

Justine is getting ready to roll out her new curated playlists, and we’re excited to have her back on the Business Podcast Spotlight in a few months to hear all about the results. Until then, listen to her People Over Profit podcast — it’s packed with smart, practical advice for growing your sales the right way.

You can also grab a spot in one of her Free Masterclasses for even more sales and business tips you can actually use or meet her at a Virtual Speed Networking Event – they’re a great way to learn, connect, and get inspired.