by Megan | Feb 14, 2023 | Blog, Case Studies
Not every podcast cares about downloads – and deciding that they aren’t a key performance indicator can be one of the best decisions you make for your podcast. That was a choice that Emily Marsh and the team at Iconosquare made early on for the esm²... 
by Megan | Feb 7, 2023 | Blog
Choosing the wrong podcast format is one of the most common mistakes new company podcasters make. Often, when people think “podcast” they think: “interview,” but it’s not that clear cut. Depending on which of the Business Podcast... 
by Megan | Jan 30, 2023 | Case Studies
Sometimes a podcast and a business grow up together, one feeding the other until both are thriving and serving a passionate audience. This is what happened to Dana with the I Swear on My Mother’s Grave Podcast. Enjoy this snapshot of the case study, and make sure to... 
by Megan | Jan 15, 2023 | Blog, Case Studies
Do you ever wonder how other businesses are using podcasts to take action, make changes and see progress in their companies? I wonder about that a lot. And happily, I am in a position to be able to talk to a lot of companies who run a show as part of their marketing... 
by Megan | Jan 10, 2023 | Blog
What is a business podcast strategy, and how do you make all of the many decisions about your show in a way that is going to give you the best chances of success? This is a question we get asked a lot – but not nearly as much as we should be. A company podcast,... 