Choosing the Right Podcast Format

Choosing the Right Podcast Format

Choosing the wrong podcast format is one of the most common mistakes new company podcasters make. Often, when people think “podcast” they think: “interview,” but it’s not that clear cut. Depending on which of the Business Podcast...
How a Tiny Podcast Led to a New Industry Event

How a Tiny Podcast Led to a New Industry Event

Do you ever wonder how other businesses are using podcasts to take action, make changes and see progress in their companies? I wonder about that a lot. And happily, I am in a position to be able to talk to a lot of companies who run a show as part of their marketing...
Business Podcast Strategy

Business Podcast Strategy

What is a business podcast strategy, and how do you make all of the many decisions about your show in a way that is going to give you the best chances of success? This is a question we get asked a lot – but not nearly as much as we should be. A company podcast,...