by James | Sep 14, 2023 | Blog, Podcast
A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared some of the strategies you can use to fill a gap in a podcast production calendar. One of those suggestions was doing Q&A episodes. As a little favor to my future... 
by James | Aug 31, 2023 | Blog, Podcast
If you’re struggling with getting podcast hosts to accept you as a guest, this is something that you wouldn’t want to miss! On this episode of The Company Show, we’re joined by Kris Ward—a master in guest pitching (among other things). How is she a master, you ask?... 
by James | Aug 17, 2023 | Blog, Podcast
There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. This is an unenviable position to be in, but we’re all there from time to time. In a perfect world, you’ll have plenty of... 
by James | Aug 3, 2023 | Blog, Podcast
Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post their episodes to YouTube, and most do live-action videos. One of the reasons? YouTube has a powerful and effective discovery algorithm –... 
by James | Jul 20, 2023 | Blog, Podcast
A really solid podcast SEO (Search Engine Optimization) strategy for show notes can easily be pushed to the back burner within a marketing strategy. Sometimes, SEO for podcasts is an afterthought, sometimes they’re on the perpetual to-do list, and sometimes they’re... 
by James | Jul 6, 2023 | Blog, Podcast
In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show. Thought Leadership Audience Engagement Relationship Building Content In this episode, we’ll... 