Does AI Know You Have a Podcast?
If your website isn’t structured to tell AI platforms and Search Engines who you are and what you do – they can’t recommend your show – or your business – to anyone.
Podcast Schema Markup
If someone asks AI tools like ChatGPT, Perplexity, or Claude about shows in your niche, does your podcast come up?
Right now, it may or may not show up – AI decides what to surface based on many factors, and no one controls all of them.
But we do know that if your website isn’t structured properly, you’re not even in the running.
Most podcast websites are missing something called schema markup: the behind-the-scenes code that tells search engines and AI tools what your show actually is and that you host it. Without it, they’re guessing, and when they’re guessing, they’re usually moving on to a show that makes it easier for them. (Or hallucinating something, I suppose…)
Now, schema markup doesn’t guarantee you’ll be cited or recommended – it’s one of many factors in play. What it does do is make sure your show can be properly read and understood by the different AI platforms (and search engines!)
And that means you’re in the game.
Here’s How it Works
Step 1
Learning
You tell us about your show, and choose the episodes you would like schema markup for.
Step 2
Creation
We will create the markup code for you whole podcast and for the individual episode.
Step 3
Deployment
We will either provide you with upload-ready schema markup code – or upload it for you!
Each Package Includes:
-
Podcast-level schema (show name, host, description, categories, etc.)
-
Individual episode schema for the number of episodes you select (title, date, duration, affiliation, etc)
-
Ready to upload schema markup, or full deployment – your choice!
Schema Markup Packages
10 Episodes ($347) – Perfect if you’re newer to podcasting or want to start with your very best or most recent epiodes. Get Your 10-Episode Podcast Schema Setup!
20 Episodes ($497) – Great for shows with a core catalog that want a stronger signal for search engines and AI platforms. Get Your 20-Episode Podcast Schema Setup!
30 Episodes ($747) – Ideal for serious shows who want comprehensive coverage – you pick the episodes, we’ll handle the rest. Get Your 30-Episode Podcast Schema Setup!
I want to Talk About it!
If you’d like to have a chat about your business and whether or not Podcast Schema Markup is a good next step for you, click the button below to book a free, no-obligation strategy session with Megan Dougherty.
Not sure if you want to podcast forever?
Check out our Business Podcast Sprints – Limited Release Seasons that will be the easiest podcasting you ever do.
What People Have to Say about Working with One Stone Creative:
One Stone Creative produced the Unlearn Podcast from the spring of 2019, to 2024.
The team provided excellent strategy development, coaching and preparation during the planning and launch of the show, and consistently deliver crisp editing and detailed show notes. On an ongoing basis, they’ve offered interview coaching, brainstorming around strategies and ideas to improve the show. With their help my audience and podcasting skills continuously grow.
– Barry O’Reilly, The Unlearn Podcast
“The team of One Stone creativewas a pure joy to work with on my podcast network.
They bring both professionalism and passion to being two of the top podcast producers and podcasting consultants around. If you are thinking about starting a podcast or have been podcasting for years as I have, they bring not only efficiency to your podcast production but real value for your entire operation. Two Thumbs up and Five Stars to the entire team of One Stone Creative.”
– Tox Fox, The Compliance Podcast Network
I’ll be honest. I started the Spin Sucks podcast with some trepidation. We talked about it for years, but I couldn’t just seem to get my butt in gear to get it done. I kept hearing things such as less than one percent of podcasts are hosted by women (according to Libsyn) and also watched the trajectory of podcasting and yet…
But then the amazingly brilliant and easy-to-work with women from One Stone Creative told me there is more than enough content on the blog to create a podcast. They said, in fact, I wouldn’t have to do any work, other than record something weekly. They made it so easy, it was impossible to say no. Thanks to them, we’re here 5 years later.
– Gini Dierich, The Spin Sucks Podcast