The Company Show

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.

You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.

This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.

Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach.

Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

Please enjoy our shownotes and more!

Podcasting for Business Refresher

Podcasting for Business Refresher

A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared some of the strategies you can use to fill a gap in a podcast production calendar. One of those suggestions was doing Q&A episodes. As a little favor to my future...

The Ultimate Guest Pitching System with Kris Ward

The Ultimate Guest Pitching System with Kris Ward

If you’re struggling with getting podcast hosts to accept you as a guest, this is something that you wouldn’t want to miss! On this episode of The Company Show, we’re joined by Kris Ward—a master in guest pitching (among other things). How is she a master, you ask?...

How to Cheat a Podcast Episode

How to Cheat a Podcast Episode

There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. This is an unenviable position to be in, but we’re all there from time to time. In a perfect world, you’ll have plenty of...

Podcasting for Business on YouTube

Podcasting for Business on YouTube

Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post their episodes to YouTube, and most do live-action videos. One of the reasons? YouTube has a powerful and effective discovery algorithm - something...

Leveraging a Podcast In Your Business

Leveraging a Podcast In Your Business

In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show. Thought Leadership Audience Engagement Relationship Building Content In this episode, we’ll...

Working with VAs for Your Podcast

Working with VAs for Your Podcast

Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it's not efficient or practical. And when you find that existing team members can't...

Why You Should Consider Starting a Podcast Network

Why You Should Consider Starting a Podcast Network

There are many strategies you can employ to increase the reach of your show—cross promotions, episode swaps, paid traffic and ads, guest posting, being a podcast guest etc. But if you’re serious about growth and up for the challenge, going from a single show to a...

Learning From Experts

Learning From Experts

There are a lot of really, really smart people in this industry and I rarely have an interview that I don’t learn something from. The single biggest benefit of having a podcast, in my opinion, is getting to know more of them. Join me in the first official episode of...

Video Podcasts: Reflections and Decisions

Video Podcasts: Reflections and Decisions

As I reflect on the first-ever video season of the Business Podcast Blueprint Show, I'm convinced that video really is the future of podcasting. This season, we've explored the value and importance of video with the foremost experts in the field. After experiencing...