Podcasting Services

How It works

Will a Podcast Work?

Before you commit to a podcast, you should have a clear understanding of what you need it to do as a marketing channel for your business. Podcasts can be structured to achieve many different goals, but aren’t the best choice for everyone! We always begin with a thorough conversation about what a podcast can and can’t do for your business, as well as the workflow realities of adding one to your calendar so we can decide if it’s the right path for you.

Design Your Show

Once we’ve decided that podcasting is a good path to reach your goals, we plan a show that will do exactly that – and that will fit within the unique constraints of your company. Whether you’re the host, or you’re handling the process from behind the scenes, we’ll make sure that you are getting the kind of content and accessing the kind of relationships you need to make it valuable – this is also when we name the show, and create the audio-visual brand.

Produce and Track

Finally, we get into production, starting with a podcast launch that will introduce your show to the world. As we release episodes, and all that go along with them (like show notes, social shares and videos), we will be tracking the success metrics that help you determine the value the podcast is creating. We will meet as needed to discuss your show, your broader plans and how to make sure your content is staying fresh, relevant and continues to enhance your brand.

Podcast Production

Sometimes you know you want a show that will release consistently for months or years at a time, and see consistent benefits like content, networking, and lead nurturing for your company. Other times, you might not be so sure, and want to test the waters – both to see if it’s a fit for your team, and if the outcomes you get from it match the time and energy you put in.

We offer both ongoing, and seasonal podcast production.

Audio Podcast Production

  • Premium podcast hosting with Megaphone or CoHost*
  • Stats tracking and reporting
  • Weekly episode produced and uploaded to host
  • SEO-friendly show notes 
  • Guest notification
  • As-needed strategy and feedback calls
  • As-needed episode feedback
  • Private AV folder for file sharing and other assets
  • Personal social media sharing text (3 shares)
  • Hooks (statements or questions for use in social media)
  • Quotation Graphic
  • Header/Title Image
  • Captioned audiogram
  • Auto-Generated transcript
  • MP4 Version of Episode (Audiogram style)
  • Ad management and dynamic calls to action

$2000/month

 

Video Podcast Production

  • All Audio Production Assets and Deliverables
  • Live Action MP4 Video with bumper and lower thirds
  • Guest Promotion Video for social media
  • YouTube Thumbnail
  • Episode End Card
  • SRT File

$3000/month

 

*Hosting is provided free of charge up to the first 20,000 downloads a month. After this, the cost of hosting is $2.00/1000 downloads, added to your next invoice.

If you are looking for every-other week releases, we can provide them at a rate of $1200/month for the services listed.

Seasons of 6-12 episodes are available starting at $5000. Please reach out via the form below or book a call to learn more!

Audio Podcast Launch

  • Show planning meeting + AV Branding Meeting (Why are you podcasting, and for who, what will be the tone and feeling of your audio brand.)
  • Audio-capture instruction (Information for and feedback on your recording setup)
  • Intro audio with copy and music
  • Podcast cover art to attract the eye
  • Podcast description for display on podcast apps and directories
  • Tech submission instructions (How to)
  • Teaser episode (for early submission to platforms)
  • 2 fully-produced episodes (Launch with multiple shows, or spread them out over launch month)
  • Email launch templates (Fill-in the blank launch templates) $2500

Video Podcast Launch

  • Show planning meeting + AV Branding Meeting (Why are you podcasting, and for who, what will be the tone and feeling of your audio brand.)
  • Audio/Video-capture instruction (Information for and feedback on your recording setup)
  • Intro video bumper with copy and music
  • Podcast cover art to attract the eye
  • Podcast description for display on podcast apps and directories
  • Tech submission instructions (How to)
  • Teaser episode -Audio and Video(for early submission to platforms)
  • 2 fully-produced episodes (Launch with multiple shows, or spread them out.)

Planning and rolling out a launch generally takes between 4-6 weeks. You should plan 3-4 hours for meetings during that time, and an additional 5-6 hours to do your initial audio tests, teaser episode and additional promotion.

We recommend choosing your launch time carefully, and consider other promotional campaigns you are running over the course of a year. If possible, tying your podcast launch to another big effort like a book, course, new service or new website launch! We launch a maximum of 2 podcasts a month, and do not release new shows between the end of November and the New Year.

Guest Concierge

managing guests can be a huge portion of the day-to-day work involved in your podcast – even when you have a great post-production team. if you would like some of that work taken off your desk – please reach out!

Our guest concierge service involves researching the people you would like to have as guests, helping to schedule conversations, making sure you have all of the information you need to conduct a good interview, as well as preparing and sending a guest swipe file. 

I wouldn’t have to do any work, other than record something weekly.

I’ll be honest. I started the Spin Sucks podcast with some trepidation. We talked about it for years, but I couldn’t just seem to get my butt in gear to get it done. I kept hearing things such as less than one percent of podcasts are hosted by women (according to Libsyn) and also watched the trajectory of podcasting and yet…

 

But then the amazingly brilliant and easy-to-work with women from One Stone Creative told me there is more than enough content on the blog to create a podcast. They said, in fact, I wouldn’t have to do any work, other than record something weekly. They made it so easy, it was impossible to say no. Thanks to them, we’re here a year later.

Gini Dietrich

Founder and CEO, Arment Dietrich and Spin Sucks Pro

"It is working so well with the rest of our marketing strategy."

“I wanted to say a big thank you to you both for helping me elevate my brand. You have set a new bar for the rest of the team to aspire to in the other areas of our business and marketing. I have gotten such great comments from prospects and clients about my podcast. And I feel very confident sending people there to check us out and be nurtured along to eventually become clients. It is working so well with the rest of our marketing strategy. Thank you!”

Mandi Ellefson

Founder and CEO, Hands Off CEO

"...they bring not only efficiency to your podcast production but real value for your entire operation."

“The team of One Stone creative has been a pure joy to work with on my podcast network. They bring both professionalism and passion to being two of the top podcast producers and podcasting consultants around. If you are thinking about starting a podcast or have been podcasting for years as I have, they bring not only efficiency to your podcast production but real value for your entire operation. Two Thumbs up and Five Stars to  the entire team of One Stone Creative.”

Tom Fox

The Compliance Evangelist, The Compliance Podcast Network

Get In Touch

Get In Touch