Podcasting Services
How It works
Will a Podcast Work?
Before you commit to a podcast, you should have a clear understanding of what you need it to do as a marketing channel for your business. Podcasts can be structured to achieve many different goals, but aren’t the best choice for everyone! We always begin with a thorough conversation about what a podcast can and can’t do for your business, as well as the workflow realities of adding one to your calendar so we can decide if it’s the right path for you.
Design Your Show
Produce and Track
Podcast Production
Sometimes you know you want a show that will release consistently for months or years at a time, and see consistent benefits like content, networking, and lead nurturing for your company. Other times, you might not be so sure, and want to test the waters – both to see if it’s a fit for your team, and if the outcomes you get from it match the time and energy you put in.
We offer both ongoing, and seasonal podcast production.
Regular Podcast Production
- Episode Production
- Show Notes (Human edited and reviewed)
- Social media copy (AI generated – unreviewed)
- Guest Notification
- Episode Title Card
- MP4 Version of Episode
- 1x Captioned Audiogram
- Scheduling on Host
- Stats and Metrics Tracking
- As-Needed strategy calls.
- AI-generated Transcript (unreviewed)
Enhanced Social Production
- Episode Production
- Expanded Show Notes (Human Edited and Reviewed)
- 3x Social Media Copy (Human Edited and Reviewed)
- Guest Notification
- Episode Title Card
- MP4 Version of Episode
- 3x Captioned Reels
- 2x Quotation Graphics
- Scheduling on Host
- Stats and Metrics Tracking
- As-Needed strategy Calls
- AI Generated Transcript (Unreviewed)
Video Podcast Production
- Episode Production
- Show Notes (Human edited and reviewed)
- Episode Title Card
- Episode Youtube Card
- Captioned Reel
- Audio version Scheduling on Podcast Host
- Guest Notification
- Stats and Metrics Tracking
- As-Needed strategy Calls
- AI Generated Transcript
- (For extended notes and socials add $125/episode)
Billing Information: We calculate the total number of episdes in a year and divide that number into 12 equal monthly payments which will be charged automatically to a payment method you put on file.
In the case of a planned pause in production or holiday break, we discount the affected invoice.
Audio Podcast Launch
- Show planning meeting + AV Branding Meeting (Why are you podcasting, and for who, what will be the tone and feeling of your audio brand.)
- Audio-capture instruction (Information for and feedback on your recording setup)
- Intro audio with copy and music
- Podcast cover art to attract the eye
- Podcast description for display on podcast apps and directories
- Tech submission instructions (How to)
- Teaser episode (for early submission to platforms)
- 2 fully-produced episodes (Launch with multiple shows, or spread them out over launch month)
- $2500
Video Podcast Launch
- Show planning meeting + AV Branding Meeting (Why are you podcasting, and for who, what will be the tone and feeling of your audio brand.)
- Audio/Video-capture instruction (Information for and feedback on your recording setup)
- Intro video bumper with copy and music
- Podcast cover art to attract the eye
- Podcast description for display on podcast apps and directories
- Tech submission instructions (How to)
- Teaser episode -Audio and Video(for early submission to platforms)
- 2 fully-produced episodes (Launch with multiple shows, or spread them out.)
- $3500
Planning and rolling out a launch generally takes between 4-6 weeks. You should plan 3-4 hours for meetings during that time, and an additional 5-6 hours to do your initial audio tests, teaser episode and additional promotion.
We recommend choosing your launch time carefully, and consider other promotional campaigns you are running over the course of a year. If possible, tying your podcast launch to another big effort like a book, course, new service or new website launch! We launch a maximum of 2 podcasts a month, and do not release new shows between the end of November and the New Year.
Guest Concierge
managing guests can be a huge portion of the day-to-day work involved in your podcast – even when you have a great post-production team. if you would like some of that work taken off your desk – please reach out!
Our guest concierge service involves researching the people you would like to have as guests, helping to schedule conversations, making sure you have all of the information you need to conduct a good interview.
