Podcasting Services
How It works
Will a Podcast Work?
Before you commit to a podcast, you should have a clear understanding of what you need it to do as a marketing channel for your business. Podcasts can be structured to achieve many different goals, but aren’t the best choice for everyone! We always begin with a thorough conversation about what a podcast can and can’t do for your business, as well as the workflow realities of adding one to your calendar so we can decide if it’s the right path for you.
Design Your Show
Produce and Track
Podcast Production
Sometimes you know you want a show that will release consistently for months or years at a time, and see consistent benefits like content, networking, and lead nurturing for your company. Other times, you might not be so sure, and want to test the waters – both to see if it’s a fit for your team, and if the outcomes you get from it match the time and energy you put in.
We offer both ongoing, and seasonal podcast production.
Regular Podcast Production
- Episode Production
- Show Notes
- Guest Notification
- 2x Quotation Graphics
- MP4 Version of Episode
- Captioned Audiogram
- Scheduling on Host
- Stats and Metrics Tracking
- As-Needed strategy calls.
Enhanced Social Production
- Episode Production
- Show Notes
- Guest Notification
- 2x Quotation Graphics
- MP4 Version of Episode
- Captioned Audiogram
- Scheduling on Host
- Stats and Metrics Tracking
- As-Needed strategy Calls
- Carousel Graphics
- Guest Title Card
- Captioned Videogram (for Reels, or Shorts)
- Personal Social Shares (3x Text)
Video Podcast Production
- Episode Production
- Show Notes
- Guest Notification
- 2x Quotation Graphics
- MP4 Version of Episode
- Captioned Audiogram
- Scheduling on Host
- Stats and Metrics Tracking
- As-Needed strategy Calls
- Carousel Graphic
- Guest Title Card
- Captioned Videogram (for Reels, or Shorts)
- Personal Social Shares (3x Text)
- Video Version of Epsiode with Lower Thirds and Title Sequence
Audio Podcast Launch
- Show planning meeting + AV Branding Meeting (Why are you podcasting, and for who, what will be the tone and feeling of your audio brand.)
- Audio-capture instruction (Information for and feedback on your recording setup)
- Intro audio with copy and music
- Podcast cover art to attract the eye
- Podcast description for display on podcast apps and directories
- Tech submission instructions (How to)
- Teaser episode (for early submission to platforms)
- 2 fully-produced episodes (Launch with multiple shows, or spread them out over launch month)
- Email launch templates (Fill-in the blank launch templates) $2500
Video Podcast Launch
- Show planning meeting + AV Branding Meeting (Why are you podcasting, and for who, what will be the tone and feeling of your audio brand.)
- Audio/Video-capture instruction (Information for and feedback on your recording setup)
- Intro video bumper with copy and music
- Podcast cover art to attract the eye
- Podcast description for display on podcast apps and directories
- Tech submission instructions (How to)
- Teaser episode -Audio and Video(for early submission to platforms)
- 2 fully-produced episodes (Launch with multiple shows, or spread them out.)
Planning and rolling out a launch generally takes between 4-6 weeks. You should plan 3-4 hours for meetings during that time, and an additional 5-6 hours to do your initial audio tests, teaser episode and additional promotion.
We recommend choosing your launch time carefully, and consider other promotional campaigns you are running over the course of a year. If possible, tying your podcast launch to another big effort like a book, course, new service or new website launch! We launch a maximum of 2 podcasts a month, and do not release new shows between the end of November and the New Year.
Guest Concierge
managing guests can be a huge portion of the day-to-day work involved in your podcast – even when you have a great post-production team. if you would like some of that work taken off your desk – please reach out!
Our guest concierge service involves researching the people you would like to have as guests, helping to schedule conversations, making sure you have all of the information you need to conduct a good interview, as well as preparing and sending a guest swipe file.
