The Company Show
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.
You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.
This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach.
Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.
Please enjoy our shownotes and more!
Creating Lasting Links with Desmond Dixon
This week’s guest, Desmond Dixon, is CEO of Remote Sales Manager, co-founder of Hubalz, and host of the Campfire Capitalism Podcast. Desmond is a world-traveling, sales team-building entrepreneur who loves connecting like-minded people together. Today, Desmond shares...
Podcasting with Purpose with Fatima Zaidi
This week’s guest, Fatima Zaidi, is CEO and founder of Quill Inc, a full-service podcasting hosting platform and production agency. Fatima also supports brands in launching their podcast and helps global brands and pro-podcasters distribute, grow, and measure their...
How to Be a Better Storyteller with Gini Dietrich
Humans think and understand the world through stories and narratives. Creating those stories is one of the best ways to get our messages across effectively as podcasters. A few weeks ago, our client and long-time friend, Gini Dietrich of the Spin Sucks Podcast,...
The Miracles of PR with Dina Behrman
This week’s guest, Dina Behrman, is a former journalist turned PR strategist and publisher. Dina works with entrepreneurs who want to inspire millions, skyrocket their visibility and attract more clients. Today we’re talking about her publishing company and the...
The Value of Podcasting for Business with Tom Fox
One of the things I love most about podcasting is the way you can use it as a vehicle to make connections - something that is very important in the world of business. This week’s guest Tom Fox is my partner-in-crime for our upcoming Podcasting for Business Conference....
Behind the Scenes with Maribel Quezada-Smith
We’ve all heard the old adage “communication is key,” but did you know it also applies to podcasting? This week’s guest Maribel Quezeda-Smith is an expert in all things podcast production, with a demonstrated history working in television, documentary, and social...
The Podcasting for Business Conference
I’ve been to a fair number of podcast conferences over the past few years. I really like them. They are filled with people who are passionate and knowledgeable about the art and craft and business of podcasting. If you ever have a chance to travel to one of the...
The Philosophy of Podcast Promotions with Deirdre Tshien
This week’s guest, Deirdre Tshien, is the host of the Grow My Show podcast and the CEO and co-founder of Capsho, a revolutionary AI-powered podcast copywriting tool. She is an influential, recognized authority on growing companies and building communities on the...
Finding and Inviting Guests to Your Podcast
Asking a stranger, especially one that is well-regarded in the industry, to join you on your podcast can be a little nerve-wracking. Imposter syndrome is real, and especially if you haven’t been podcasting very long, it can feel like a big, high-risk ask. Most...
The Power of Strategy with Stephanie Feger
This week’s guest Stephanie Feger uses a capsule podcast strategy, and it’s working like a charm! Stephanie’s approach of hyper-specific and thoroughly planned out episodes and seasons to teach and engage current and future clients is exactly the kind of use case we...