Promotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, it’s worth telling people about! In this week’s show, Megan Dougherty talks with Alexandra Cohl – a PR and marketing consultant for podcasters through her company POD.DRALAND – about how to successfully promote your podcast in a way that feels good. She has tons of insights into what makes for quality podcast marketing and PR, planning your strategy, and how to approach podcast promotion from a place of learning.

You’ll hear us discuss:

  • Podcasting as a space to connect and share free knowledge.
  • The difference between creating content for reading and content meant to be consumed by hearing.
  • It’s ok to self promote.
  • The difference between PR and marketing.
  • How earned media strategies, such as promo swaps and collaborations, help you build your audience and your reputation as a thought leader.
  • A big mistake podcasters can make is not being clear about their audience.
  • What do you have bandwidth for?
  • What’s so exciting about Pinterest?

Make sure to subscribe to Alexandra’s Monthly newsletter, Podcasting by the Moon


Learn more about podcast repurposing, and tracking podcast metrics that matter!